Free Google Ads tools
Start with tracking. Each tool surfaces the next step, not a generic report.
Tracking tools
Tracking
Tracking Troubleshooter
Answer four questions to pinpoint why conversions are not firing and get the next fix step.
Open the tool →Tracking
Tracking Health Check
Scan any URL for Ads, GA4, and GTM signals in public HTML. Does not verify firing—use it to triage.
Open the tool →Waste tools
Waste
Negative Keyword Generator
Paste search terms and generate a short list of negatives to review before applying.
Open the tool →Waste
Search Term Waste Finder
Upload a Search Terms export and surface waste themes fast.
Open the tool →Planning tools
Economics
ROI Calculator
Estimate lead-gen Search ROI using spend, CPC, conversion rate, close rate, and margin assumptions.
Open the tool →How these tools fit the Verified Baseline
- Run the Tracking Health Check for quick signals.
- Verify firing in Tag Assistant or GTM Preview.
- Document what is broken before making changes.
When to book a sprint
If you cannot verify a conversion path in 24 hours, book the sprint. You get a verified baseline and a Tracking Map you keep.
See the sprint →Related guides
Need more than a scan?
Book the Tracking Fix Sprint for a verified baseline and documented Tracking Map.