Fredrik JohanssonGoogle Ads Search
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Beta tool

Google Ads Search Terms Waste Finder

Upload a Search Terms report and surface waste themes fast. This tool clusters likely junk intent so you can focus your cleanup effort where spend is leaking.

Pair this with the Search Terms cleanup SOP and the reduce wasted spend guide and the negative keyword generator. If you want a full cleanup, book the Waste Reduction Sprint.

Tool input

Spot waste in your search terms

Required headers: search term, cost, and conversions. Use a CSV export from Google Ads.

CSV data is processed locally in your browser and not stored.

What it checks

  • Terms with spend but zero conversions.
  • Repeated tokens that signal junk intent.
  • Common waste themes (jobs, free, DIY).

Limitations

  • Beta heuristics — review before applying negatives.
  • No account access or automation.
  • Requires a clean CSV export from Google Ads.

Example output (demo)

Sample results for a lead‑gen account with “jobs” and “free” leaking into search terms.

Report

Waste Finder Report

Pass / Warn / Fail

Reviewed 420 terms. 68 potential waste terms above $25. Top themes: jobs, free, template.

warn
Potential waste terms
68 terms
Review for negatives or structure fixes
warn
Top waste themes
jobs, free, template
Add phrase negatives if safe
warn
Junk term matches
25 terms
Review before applying negatives

What to do next

  1. Convert themes into phrase negatives.
  2. Log the changes in your Waste Report.
  3. Run a weekly cleanup routine for 30 days.

Deliverable tie‑in

The Waste Report documents each theme, the negative added, and the guardrails that prevent regression.

See the Waste Report deliverable →