Google Ads Tracking Health Check
Quick triage for Ads, GA4, and GTM tag signals. Scan a landing page URL, see what is installed, then verify firing.
Need the full diagnosis path? Read the tracking guide, or review the Verified Conversion Baseline.
Deliverable example: Tracking Map.
Tool input
See what's installed
What you’ll learn in 30 seconds
Signals detected
- GTM container presence
- gtag.js presence
- GA4 config signals
- Ads conversion config signals
Limitations
- Whether events actually fire
- Whether the conversion action is correct
- Consent mode behavior behind the banner
Run the check
- Enter the primary landing page URL
- Review the signals and summary
- Note any warnings before you fix anything
Findings explained (Pass / Warn / Fail)
- • Pass: signal detected as expected
- • Warn: signal missing or uncertain
- • Fail: strong evidence a signal is missing
Verify firing (Tag Assistant, GTM Preview)
Use Tag Assistant or GTM Preview, trigger the conversion yourself, and confirm the label fires once on the correct event.
Common issues
Tag inactive or unverified in Ads
Missing GTM or gtag loader
GA4 config present but no Ads tag signals
Multiple tags firing on the same event
Next steps: DIY vs Tracking Fix Sprint
DIY: Use Tag Assistant, verify triggers, fix in GTM, then re-test.
Sprint: Book the Tracking Fix Sprint for a verified baseline fast.
FAQ
Does this verify firing?
No. It checks signals in public HTML. You still need Tag Assistant or GTM Preview.
Will this show conversion action quality?
No. It only shows whether a tag is present, not whether it is correct.
Can I scan any URL?
Yes, but start with the primary landing page.
Do you store the page HTML?
No. The scan reads public HTML and discards it.
Related guides
Privacy
The scan reads public HTML and does not store the page content or user data.
Need a full audit?
Book the Tracking Fix Sprint for a verified baseline and documented Tracking Map.