Tracking Fix Sprint
Verified conversion baseline in 5 business days. No retainer until the baseline is verified.
Outcome
Verified conversion baseline
5 business days · Rush: 48–72 hours
Verified Conversion Baseline
Step 1
Track
Step 2
Trim
Step 3
Scale
Outcome: trust your conversions again
The goal is a verified baseline you can use to make decisions. The system is documented in Verified Conversion Baseline.
What you get
Tracking Map
Every conversion path documented
Fix Log
Every change recorded with reasons
Verification Evidence
Test results and screenshots
What verified means
- The conversion action matches the true lead goal
- The tag fires on the correct trigger
- Ads diagnostics show recent activity
- The path is documented in the Tracking Map
Timeline
Day 1
Access, audit, draft Tracking Map
Day 2
Tag and trigger verification
Day 3
GA4 and Ads alignment
Day 4
Test conversions and diagnostics
Day 5
Fix Log and handoff
What I need from you
- Google Ads access
- GA4 access
- GTM access
- Website and form access
- CRM if applicable
What I will not do
- No guesses
- No running spend on broken tracking
- No black-box changes without documentation
Common issues fixed
Tag inactive or unverified in Ads
GA4 import mismatches or missing conversions
Wrong conversion action set as Primary
Duplicate firing or inflated conversions
Consent mode blocking tags
Thank-you flows or redirects breaking attribution
Risk reversal
If a verified conversion path we agreed to track is still broken after the sprint, I will fix it.
FAQ
How do we start?
Share access, your URL, and the current conversion action list.
Will you edit our GTM?
Yes, if needed, and every change is documented.
Do you touch landing pages?
Only if a tracking fix requires a small change and you approve it.
What if we have multiple domains?
We map each domain and check cross-domain tracking.
Do you use GA4 or Ads tags?
I work with both and recommend the most reliable setup for your case.
Can you work with an in-house dev?
Yes. You get a clear fix list and verification steps.
Is this a retainer?
No. It is a fixed sprint.
What happens after?
You can run the Waste Reduction Sprint or move into management if the baseline is verified.
Tracking Map (redacted)
| Conversion action | Trigger | Reports to | Verification | Status |
|---|---|---|---|---|
| pass | ||||
| warn |
Book the sprint
Verified baseline in 5 days. No retainer until the data is trusted.