Free tool
Google Ads Conversion Tracking Troubleshooter
A short, operator-style diagnostic. Answer four questions, then follow the next step that matches your exact failure mode.
If you just need a fast signal, run the Tracking Health Check. If you want the baseline fixed fast, book the Tracking Fix Sprint.
Tool input
Get your fix path
What it checks
- Which conversion source you’re actually using.
- Whether the tag fires in Tag Assistant or GTM Preview.
- Whether the trigger fires on the true conversion moment.
- Whether Ads diagnostics show the conversion as verified.
Limitations
- This tool does not access your Ads or GA4 accounts.
- You still need Tag Assistant or GTM Preview to verify firing.
- It’s a decision tree, not a replacement for full audits.
Example output (demo)
Example for a GA4 import where the tag fires, but Ads diagnostics are still unverified.
Report
Pass / Warn / FailTroubleshooter Report
Signals are incomplete. Verify diagnostics and conversion settings next.
pass
Conversion source identified
GA4 import into Google Ads
Confirm GA4 conversion event
pass
Tag firing verified
Fires during test conversion
Confirm conversion moment
warn
Ads diagnostics unverified
Conversion still unverified
Check action setup and wait for sync
What to do next
- If your tag is inactive, follow the step-by-step fix guide.
- If Ads and GA4 don’t match, use the mismatch guide to resolve the import and diagnostics gap.
- Need it fixed fast? Book the Tracking Fix Sprint.
Where this fits in the system
This tool helps you identify the failure point so your Tracking Map is accurate. The deliverable you keep is the Tracking Map (verified conversion blueprint).
See the Tracking Map deliverable →