Fix the foundation, then scale Google Ads Search
A Track → Trim → Scale system that proves tracking first, then cuts waste, then scales. You keep the artifacts either way.
No retainer until the baseline is verified.
Verified Conversion Baseline
Step 1
Track
Step 2
Trim
Step 3
Scale
The Verified Conversion Baseline (Track → Trim → Scale)
Verified means the conversion action is correct, the trigger is correct, Ads diagnostics confirm activity, and the path is documented.
Step 1
Track: verify conversion measurement
Map every conversion action, trigger, and reporting path. Verify firing and document the baseline.
Step 2
Trim: remove waste and junk queries
Identify waste themes in Search queries and settings. Apply negatives and structure fixes.
Step 3
Scale: only after baseline is verified
Scale only once the baseline is verified and documented. No spend increases on untrusted data.
What you get (Tracking Map, Waste Report)
Tracking Map (redacted)
| Conversion action | Trigger | Reports to | Verification | Status |
|---|---|---|---|---|
| pass | ||||
| warn |
Waste Report (redacted)
Top waste themes
Est. wasted spend
[redacted]
Actions taken
Negative list + match guardrails
Who it is for
- Founder or growth owner with budget control
- USD 3k–100k monthly Search spend
- Lead gen businesses that need reliable conversion data
Not a fit
- Under USD 1.5k monthly unless tracking is urgent
- Multi-channel teams looking for a generalist
- Anyone who wants scale without verification
FAQ
Do you manage other channels?
No. Search only.
Do you guarantee CPA or ROAS?
No. I guarantee deliverables and verification artifacts.
Can you work with our in-house team?
Yes. I document everything and hand it over.
How long does the baseline take?
Five business days once access is granted.
Do you do long contracts?
No. Month-to-month after the baseline is verified.
What if tracking stays broken?
If a verified conversion path we agreed to track is still broken after the sprint, I will fix it.
Can you do a rush sprint?
Yes, 48 to 72 hours when availability allows.
Ready to verify?
Start with the Tracking Fix Sprint. No retainer until the baseline is verified.