Fredrik JohanssonGoogle Ads Search
Menu+
Free tool

Google Ads negative keyword generator (lead gen)

Turn messy search terms into a short list of negatives you can review and apply. Built for lead gen waste reduction.

Use this alongside the negative keyword guide and the Search Terms cleanup SOP and the Waste Report. If you want it fixed fast, book the Waste Reduction Sprint.

Tool input

Find waste negatives fast

Data is processed locally in your browser. Nothing is stored.

What it does

  • Flags junk terms you specify (jobs, free, course, etc.).
  • Surfaces repeated tokens that likely indicate waste.
  • Produces a short list to review before applying.

Limitations

  • No account access or automated negatives.
  • You must review before applying to avoid blocking intent.
  • Best used with recent search terms data.

Example output (demo)

Sample results for a lead-gen account with “jobs” and “free” queries leaking into search terms.

Report

Negative Keyword Report

Pass / Warn / Fail

Analyzed 120 terms. 6 flagged for junk. 4 token candidates.

warn
Junk term matches
6 terms flagged
Review phrase negatives before applying
warn
Token candidates
jobs, free, template, course
Add if they block waste without harming intent

Suggested phrase negatives

  • "free tax advice"
  • "mortgage broker jobs"
  • "cheap legal help"

Top token candidates

  • jobs (5)
  • free (4)
  • template (3)

What to do next

  1. Apply a small batch and monitor lead quality.
  2. Capture the changes in your Waste Report.
  3. Move to a weekly negative review cadence.

Deliverable tie-in

The Waste Report documents each waste theme, the negatives applied, and the guardrails that prevent regression.

See the Waste Report deliverable →