Waste Reduction Sprint
Reduce junk spend and protect intent with negatives, structure fixes, and guardrails.
Verified Conversion Baseline
Step 1
Track
Step 2
Trim
Step 3
Scale
Outcome: fewer junk clicks and better lead quality
This sprint follows a verified baseline. The full system is documented in Verified Conversion Baseline.
What “waste” looks like in Search terms
Low-intent queries, poor match behavior, weak settings, and misaligned structure that drain spend without delivering real leads.
If tracking is still uncertain, start with the Tracking Health Check or the conversion tracking guide.
What you get
Waste Report
Waste themes and actions taken
Negatives Export
Ready for Ads Editor import
Guardrails
Match-type and structure fixes
Timeline
Day 1
Query theme review and waste mapping
Day 2
Negative build and match adjustments
Day 3
Structure changes where needed
Day 4
Guardrails and documentation
Day 5
Waste Report and handoff
What I need from you
- Google Ads access
- Recent search terms data
- The verified Tracking Map baseline
What you keep
- Waste Report with themes
- Negatives export for Ads Editor
- Guardrails documentation
FAQ
Do you need the Tracking Fix Sprint first?
Yes. We only cut waste once tracking is verified.
Will this lower volume?
Sometimes. The goal is higher intent and cleaner leads, not inflated clicks.
Do you change bidding?
Only if it is part of the waste problem and you approve it.
Do you edit ads?
Only when ad-to-query alignment is part of the waste.
How long until results show?
Most changes are immediate, but lead quality trends take time.
Can you hand it to my team?
Yes. You get a full export and guardrails.
Is management included?
No. Management is optional after both sprints.
After both sprints
Ongoing Search Management is available. Month-to-month, no long contracts.
Waste Report (redacted)
Top waste themes
Est. wasted spend
[redacted]
Actions taken
Negative list + match guardrails
Book the sprint
Start with the Tracking Fix Sprint if you have not yet. Then we trim.