Deliverable

Tracking Map (redacted example)

The Tracking Map documents every conversion action, the exact trigger, where it reports, and how it was verified. It’s the baseline you can trust before you scale.

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Artifact

Tracking Map (redacted)

Verified baseline

Conversion action	Trigger	Reports to	Verification	Status
				pass
				warn

What it includes

Conversion actions with exact trigger definitions.
Source mapping (Ads tag vs GA4 import).
Verification method and evidence notes.
Fix log references for each change.

How it’s produced

Inventory every conversion action in Ads + GA4.
Verify firing in Tag Assistant or GTM Preview.
Document the true conversion moment and trigger.
Confirm Ads diagnostics show verified status.

How clients use it

Audit new landing pages and tag changes safely.
Align internal teams on what counts as a conversion.
Reduce risk before scaling spend.

Why it reduces risk

Without a verified baseline, every optimization is a guess. The Tracking Map is the permanent record of what works and why.