Ongoing Search management (after baseline)
Month‑to‑month Google Ads Search management for lead‑gen accounts that already have a verified conversion baseline. No long contracts. No black‑box reporting.
Verified Conversion Baseline
Step 1
Track
Step 2
Trim
Step 3
Scale
When management is a fit
Good fit
- Tracking baseline is verified.
- Lead quality feedback exists (CRM or sales notes).
- Monthly Search spend is USD 3k+ (or local equivalent).
- You want disciplined experimentation, not chaos.
Not a fit
- Tracking is still unverified.
- You need multi‑channel management.
- You want guaranteed CPA promises.
- No intent to review search terms monthly.
What you get
Experiment log
Documented tests, guardrails, and outcomes. No black‑box changes.
Waste control
Ongoing query cleanup with a maintained negative keyword system and Waste Report updates.
Lead quality guardrails
Conversion definitions protected, qualified lead feedback loop, and targeting tuned to intent.
Cadence
Weekly
- Search terms review + negative updates.
- Budget pacing checks and leak fixes.
- Experiment log updated with findings.
Monthly
- Waste Report summary and action list.
- Lead quality review (what counts as a good lead).
- Plan for next set of controlled experiments.
Entry requirements
- Verified conversion baseline (see the Tracking Map).
- Waste control framework in place (see the Waste Report).
- Access to search terms, budgets, and lead feedback.
Start with a sprint if needed
Tracking Fix Sprint: Verified baseline, Tracking Map, and fix log in 5 business days.
See the sprint →Waste Reduction Sprint: Remove junk spend fast and document guardrails.
See the sprint →FAQ
Do you work on other channels?
No. Search only, so the work stays focused and measurable.
Is there a contract?
No. Month‑to‑month after the baseline is verified.
Can you work with an in‑house team?
Yes. You keep the artifacts and the decision trail.
What is the first step?
Verify tracking, then trim waste, then decide on management.
Ready for month‑to‑month management?
If your baseline is verified and you want disciplined Search management, I can take over the weekly operating cadence.